In the following years, Geisel wrote many more books, both in his new simplified-vocabulary style and using his older, more elaborate technique, and including such favorites as Green Eggs and Ham and How the Grinch Stole Christmas! (1966). The resulting book, The Cat in the Hat, was published in 1957 and was described by one critic as a "tour de force." The success of The Cat in the Hat cemented Geisel's place in children's literature. Following World War 2, Geisel and his first wife Helen moved to La Jolla, California, where he wrote and published several children's books in the coming years, including If I Ran the Zoo and Horton Hears a Who! A major turning point in Geisel's career came when, in response to a 1954 Life magazine article that criticized children's reading levels, Houghton Mifflin and Random House asked him to write a children's primer using 220 vocabulary words. It was rejected 27 times before it was finally published by Vanguard Press in 1937. Seuss's first children's book, titled "And To Think That I Saw It On Mulberry Street", hit the market in 1937, changing the face of children's literature forever. His advertising cartoons, featuring Quick, Henry, the Flit!, appeared in several leading American magazines. After attending Dartmouth College and Oxford University, he began a career in advertising. Seuss was born Theodor Geisel in Springfield, Massachusetts, on Wednesday, March 2nd, 1904.
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